Use the MSC ecolabel
MSC certified businessess are using the ecolabel on menus, and a host of other places - their website, newsletters, advertisements, communication materials, and even staff uniforms. Be creative but remember to have your designs approved by the MSC first, by emailing them to
Net the benefits of sustainable fish on your menu
MSC Certification allows you to use the distinctive MSC ecolabel to communicate that your fish is from a certified sustainable source, and is fully traceable back to the fishery.
There are lots of resources available from the MSC to help you celebrate sustainable fish:
Marketing materials designed for restaurants
Marketing your MSC certified fish ensures you get the most value out of your certification. It helps consumers recognise what the ecolabel means, and therefore understand your commitment to sustainable seafood.
A range of communication materials are available to suit different types of restaurant. These are provided free to all MSC certified businessess
The MSC marketing toolkit allows you to create your own posters, postcards, signs and labels, or add your logo to a range of template designs. You can create materials of a size which suits you, and add your own text and messaging.
You'll need to register to have access to the digital assets, then you can create your designs and the MSC will approve them before printing.